Confidentially inform UWMRF about your idea early. Disclosure to UWMRF is required for IP that is generated from federal or university funding. It is optional when funded by other sources.
Intellectual property assessments (usefulness, novelty, and non-obviousness) and commercialization assessments (market size, competition, path to market).
A US provisional patent is typically the first step int he patent process.
Identifying potential partners to help further develop and advance the technology.
An outside company takes significant interest and wishes to collaborate.